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The insider blog

How to Choose the Right Bra for Every Outfit (Without Losing Your Mind)

Fit experts

How to Choose the Right Bra for Every Outfit (Without Losing Your Mind)

Let’s play a game. Open your underwear drawer and pick one bra—just one—that works with literally every outfit you own. Can’t do it? Exactly. Because bras, like shoes (and exes), are not one-size-f...

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The Truth About Bra Sizes: Why We're All Getting It Wrong (And How To Fix It)

Fit experts

The Truth About Bra Sizes: Why We're All Getting It Wrong (And How To Fix It)

Let's have a heart-to-heart about something we rarely discuss but deal with every single day – our bras. Here's the uncomfortable truth: about 8 in 10 of us are wearing the wrong size. That's not ...

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How to Prevent Chafing & Discomfort with the Right Sports Bra

Fit experts

How to Prevent Chafing & Discomfort with the Right Sports Bra

Chafing and discomfort during workouts can ruin the fun. In this part, we'll look at why they happen and what you can do about it. Let's figure out what's going wrong and how to  exercising.

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How to Choose Comfortable Underwear: Our Top Tips

Fit experts

How to Choose Comfortable Underwear: Our Top Tips

Discover the secrets to comfortable underwear in this guide. We'll cover everything from why comfort matters to easy tips like finding the perfect fit, picking the correct rise, and focusing on bre...

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How to Tell the Difference Between Different Types of Bras

Fit experts

How to Tell the Difference Between Different Types of Bras

It can be easy to get confused between different bra styles when so many exist! But, don’t worry, we’ve got you covered. In this guide, we’ll explain the most popular bra styles so you can let go o...

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Why Your Strapless Bra is Falling Down – And How to Fix It!

Fit experts

Why Your Strapless Bra is Falling Down – And How to Fix It!

There is nothing more annoying than having to constantly yank up your strapless bra all day and night. Feeling your bra slide down your body and needing to make adjustments every two minutes is pre...

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How to Tape Your Boobs for Every Outfit

Fit experts

How to Tape Your Boobs for Every Outfit

If you’ve ever struggled to find the right bra to pair with an outfit—you’re not alone! Strapless, backless, and low-cut tops are notorious for causing bra drama. If you’ve tried every bra in your ...

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How and when to buy maternity bras

Fit experts

How and when to buy maternity bras

Pregnancy is an emotional time full of change – both physically and mentally – which is why finding comfortable, supportive maternity wear is vital. In this blog post, we’re sharing everything you ...

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How to Comfortably wear a thong

Fit experts

How to Comfortably wear a thong

Over the years, thongs have gotten a bad reputation for being uncomfortable. While many women swear by this classic panty style, others cringe at the thought of wearing a thong and being uncomfort...

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5 Common Plunge Bra Problems and How to Solve Them

Fit experts

5 Common Plunge Bra Problems and How to Solve Them

The plunge bra is a woman’s secret weapon for rocking those clothing styles other bras won’t work with.

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How is a t- shirt bra different to a regular bra?

Fit experts

How is a t- shirt bra different to a regular bra?

Even with so many different bra styles filling your drawers, from balconette bras to push-up bras to sports bras, there is always that one style you reach for daily. And for most women, it’s the co...

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Lingerie Care 101

Fit experts

Lingerie Care 101

Forget frayed lace, misplaced underwires, stretched straps and discoloured underwear, carefully care for your bras and briefs to give them the long and healthy life that they deserve.

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