2025 was a big year.

And in a world that’s felt a little too heavy, we’ve been reminded how much the small things matter: feeling supported, feeling understood, and feeling good in your own skin. That’s what’s guided us this year, alongside you.

We spent time listening. Really listening.

We took on your feedback, learned from it, and made some big calls, including saying goodbye to two of our brands. While that chapter closed, the styles you’ve always loved didn’t disappear. They live on, because the things that work, that feel right, are worth holding onto.

We introduced Bra Better and WE DID SO MUCH ! 

From the Post Divorce Bra, to the Strap Them In Bra, to the Boob Job in a Bra, we leaned into real life, the moments you’ve shared with us, and matched them with beautiful design, thoughtful fit, and collections made to move with you through every chapter.

We gave our stores across Australia and New Zealand a fresh new look, creating spaces that feel more like us, and more like places you want to spend time in, whether you’re on a mission or just popping in.

We also quietly opened our doors a little wider, launching online across Europe, the UK, Singapore, and Hong Kong, so wherever life takes you, we can come along too.

Behind the scenes, we’ve kept doing what we love, dreaming up new collections, new ideas, and finishing a campaign we’re genuinely excited to share with you early in 2026.

And none of this happens without our incredible team. The people in our stores and offices who care deeply, listen closely, and show up every day to make sure you feel supported, not sold to.

But the best part of 2025 has been you.

Your stories. Your honesty. Your trust.

Thank you for letting us be part of your moments, big, small, and everything in between.

Bendon. Bra Better.

With you since 1947.

Thank you for being with us in 2025. We can’t wait to see you in 2026.