The insider blog

Fit experts

June 16, 2026

Postpartum Bra Guide — Finding the Right Bra After Baby

Welcoming a new baby is an exciting time, but it also brings significant changes to your body. One area many new mums notice changing almost immediately is their breasts. Whether you're breastfeedi...

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Fit experts

June 15, 2026

Nursing Bra vs. Maternity Bra — What's the Difference?

Pregnancy and breastfeeding bring plenty of changes to your body, and one of the first places you'll notice those changes is your bust. As your breasts grow and become more sensitive, finding the r...

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Fit experts

July 19, 2024

Finding Comfort and Support: A Guide to Buying Your First Maternity Bra

For many women in New Zealand and Australia, pregnancy is a beautiful time filled with excitement and anticipation. But amidst the baby clothes shopping and nursery decorating, a less glamorous tru...

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Fit experts

June 21, 2023

How and when to buy maternity bras

Pregnancy is an emotional time full of change – both physically and mentally – which is why finding comfortable, supportive maternity wear is vital. In this blog post, we’re sharing everything you ...

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Fit experts

August 10, 2022

Supporting your Breasts during pregnancy

Everything You Need To Know About Maternity and Nursing Bras. When it comes to having a baby for the first time, the changes to your body that pregnancy brings can feel completely like uncharted te...

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