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Introducing Our New Season Must-Haves

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There’s something magical about a fresh start — and no, we don’t mean resolutions and regret-fuelled juice cleanses. We’re talking about the kind of refresh that actually feels good: new lingerie that fits, flatters, and feels like you — on your best day, with the windows open and your favourite playlist on. 

Welcome to Bendon’s new season. It’s not about chasing trends. It’s about championing how you feel in your own skin — with better fabrics, better fits, and styles that meet your mood, your life, and your wardrobe. 

Here’s what’s landing this season, and why you’ll want these pieces in your top drawer.

1. The Bra That Works As Hard As You Do 

The Scarlet Lover Push Up Bra 
Seductive, sleek, and secretly supportive, this is the bra version of a best friend who always shows up on time and brings snacks. 

✔️ Secret Service lining gives hold and support all day 
✔️ Our patented FMO boost offers a graduated push up 
✔️ Comes in a staple black with gold chain hardware 

Perfect for: Office days, date nights, and everything in between. 

Woman in black lingerie standing in front of a brick building with 'District Offices' sign.

2. The Feel-Good, No-Fuss Favourite

Simply Seamless Wire Free Bra

Soft like a hug, structured like a yes. Offering the perfect moulded soft cup bra. This style proves that you don’t have to suffer for support. 

✔️ Ultra-light seamfree fabrication 
✔️ Flexible fit that moves with you
✔️ Support without wires

Perfect for: Weekend lounging, WFH marathons, and low-pressure Mondays. 

Model wears Simply Seamless Wire Free Bra in GREY MARL/WHITE STRIPE. On body side view

3. The Everyday Game Changer 

The Bendon Body Lace Contour Bra


This one means business — without looking like it’s trying too hard. Strong support, elegant shaping, and built-in confidence. 

✔️ Moulded cups 
✔️ Smooth under shirts 
✔️ All-day wear without the "I need to rip this off" feeling 

Perfect for: Boardroom meetings, big days out, and standing tall in every sense. 

 

Bendon Body Lace Contour Bra in ICY PINK. Feature shot

4. The Set That Says “I’ve Got My Life Together”

The Romilly Lingerie Set


Matching bra and brief sets aren’t just about romance — they’re about self-respect. This set adds lace where it counts, holds where it matters, and still feels like something you’d actually want to wear all day. 

✔️ Available in underwire or D-G Cup 
✔️ Coordinating thong and suspender 
✔️ Lace that feels soft, not scratchy 

Perfect for: Tuesday morning confidence boosts or Friday night plans (even if they involve staying in). 

Romilly Underwire Bra in BLACK. Feature shot

5. The Underwear Upgrade You Didn’t Know You Needed

New-Season Everyday Briefs & Thongs

My Fit Lace Brazilian

You loved them before. Now they’re even better — with improved stretch, more colour options, and bonding tech that vanishes under clothes. 

✔️ Invisible lines 
✔️ Featherlight feel 
✔️ Range of styles from high-rise to cheeky 

Perfect for: Every outfit. Every mood. Every body. 

My Fit Lace Brazilian in OMPHALODES. Feature shot

What’s Trending: Comfort You Can See and Feel 

This season, we’re seeing more women lean into: 

  • Neutral tones that match their skin (not someone else's idea of "nude") 
  • High-rise briefs with major comfort appeal 
  • Wirefree bras with personality 
  • Lingerie that layers effortlessly with fashion, not fights it 

And guess what? We’ve got you covered on all fronts. 

How to Refresh Your Drawer (Without Overdoing It) 

Start with your staples: Is your go-to bra losing shape? Are those briefs barely holding it together? Time for an upgrade. 

Add one comfort-first option: A soft crop, wirefree bra, or seamless thong can make a huge difference to your everyday vibe. 

Treat yourself to one “just because” set: Not for anyone else. Just you. 

Because a Better Season Starts with a Better Bra 

New season, same you — just with underwear that finally lives up to the moment. 

Because every woman deserves a better bra. A better fit. A better feel. And a drawer that supports her — wherever life is headed next. 

Shop the New Season Collection — and give yourself the support you’ve been giving everyone else. 


Tags:  Bendon new collection  /  Bra better  /  Comfortable lingerie  /  Fashionable bras  /  Latest bras  /  Lingerie trends 2025  /  New arrivals  /  Seasonal lingerie